Secret Behind Magic Shaqada Koowaad: Xirmada Loosta oo uu sameeyey Stora Enso China Packaging

Naqshadda Secret Behind Magic Shaqada Koowaad: Xirmada Loosta oo uu sameeyey Stora Enso China Packaging waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2022

Secret Behind Magic Shaqada Koowaad: Xirmada Loosta

Stora Enso China Packaging uu sameeyay

Macmiilka: Stora Enso China Packaging

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #131239

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Secret Behind Magic Shaqada Koowaad: Xirmada Loosta

Qoraalka Buugga: Sirta Ku Jirta Sixirka waa xirmo ah sanduuq indho-la' (blind box) oo loo qaabeeyay loos isku dhafan. Sawirka sanduuqa dibadda wuxuu isticmaalaa xariiqyo isku dheelitiran iyo saddex midab oo aasaasi ah, kaas oo ka soo dhashay naqshadaynta Mondrian, oo lala isku daray midab warqad kraft-oo bunni ah oo la sii jeexay. Naqshadu waxay si fudud u muujisaa fikradda nafaqada dheelitirneed iyo caafimaadka. Sanduuqyada gudaha waxay raacayaan isla midabada oo waxaa lagu daray sawirro jilayaal kartoonish ah oo loogu talagalay ciyaar door-la'aan ah (role play). Qalab kore oo gudaha ah ayaa u riixa sanduuq kasta xagga furitaanka, taasoo u ogolaanaysa in dhammaan sanduuqyada mid kasta si gaar ah loo soo saaro. Waxaa la isticmaalay kaadhka heerka ammaanka ah ee lagula xiriiro cuntada iyo khadadka soya.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Secret Behind Magic Shaqada Koowaad: Xirmada Loosta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Secret Behind Magic Shaqada Koowaad: Xirmada Loosta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Secret Behind Magic Shaqada Koowaad: Xirmada Loosta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Cabbirka & Qaabaynta: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Summado: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Tiknoloojiyada Soo Saarka: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Caqabadda Naqshadda: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Cilmi-baadhis: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Dhiirrigelinta: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Muddada Mashruuca: The project started in June 2020 and launched in April 2021 Beijing, China.
Socodka Hawlgalka: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Shatiyada: Structure utility model patent copyright belongs to Stora Enso China Packaging
Xubnaha Kooxda: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang