Insecta Iridesse Primary Function: Buug-yaraha Iibka ee Daabacan oo uu sameeyey Plus Collaboratives

Naqshadda Insecta Iridesse Primary Function: Buug-yaraha Iibka ee Daabacan oo uu sameeyey Plus Collaboratives waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXayeysiin· 2022

Insecta Iridesse Primary Function: Buug-yaraha Iibka ee Daabacan

Plus Collaboratives uu sameeyay

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xayeysiin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #131277

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Insecta Iridesse Primary Function: Buug-yaraha Iibka ee Daabacan

Insecta Iridesse waa buug-yare iibka daabacan oo la abuuray si loo soo bandhigo saameynta daabacaadda macdanta. Buug-yaruhu wuxuu bedelayaa kaadhka midabada caadiga ah wuxuuna ku beddelayaa buug-diiwaan sahamiye khayaali ah oo diiwaangeliya noocyada cayayaanka naadirka ah ee mala-awaalka. Soddon qayb dahab-jaawiga u eg oo dahabi ah, oo ay ku jiraan jinjileec, silsilado, dahabyada timaha, hilqado iyo isku-xirsho, waxaa gebi ahaanba laga sameeyay warqad waxaana lagu daabacay khadad gaar ah oo dahab, qalin iyo caddaan ah. Buug-galku wuxuu qabtaa khariidado la laallaabay, tikidhado, jaray wargeys iyo shahaadooyin ku yaal warqad dabool leh iyo mid aan dabool lahayn. Daawadeyaasha waxaa lagu casuumayaa inay si dhow u baaraan saameyn kasta oo daabacaad ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Insecta Iridesse Primary Function: Buug-yaraha Iibka ee Daabacan waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Insecta Iridesse Primary Function: Buug-yaraha Iibka ee Daabacan waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Insecta Iridesse Primary Function: Buug-yaraha Iibka ee Daabacan waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Cabbirka & Qaabaynta: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Summado: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Tiknoloojiyada Soo Saarka: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Caqabadda Naqshadda: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Cilmi-baadhis: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Dhiirrigelinta: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Muddada Mashruuca: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Socodka Hawlgalka: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Xubnaha Kooxda: PLUS Collaboratives
Amaanta Sawirrada: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.