The Sound of Poetry Shaqada Ugu Muhiimsan: Sawirka Furaha Ololaha by Chih-Hsi Chen

The Sound of Poetry Shaqada Ugu Muhiimsan: Sawirka Furaha Ololaha by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2022

The Sound of Poetry Shaqada Ugu Muhiimsan: Sawirka Furaha Ololaha

by Chih-Hsi Chen

Client: Chih-hsi Chen

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About The Sound of Poetry Shaqada Ugu Muhiimsan: Sawirka Furaha Ololaha

Qoraalka Buugga: Codka Gabayga waa sawir furaha ah oo loogu talagalay ololaha laba qaybood leh: tiyaatar gabay ah oo sahamiya codka, iyo taxane ka-shaqeyn ah oo ku saabsan khayaal-maskaxeedka sayniska iyo koonka. Sawirka furaha wuxuu qaataa qaab wareegyo dhawaaq ah, sida lagu arko shaashadaha kombiyuutarka. Walxaha dabiiciga ah sida ololka, caleemaha, iyo cirridka waxaa loo qalloociyay qaabab mawjado ah, taasoo abuureysa saameyn qariib ah oo la yaab leh. Habka kala dheeraysan ee wax lagu qaabeeyo wuxuu ka tarjumayaa habka ay khadadka qoraalka ugu kala baxaan gabayga. Boostarka duuban ee laablaabma waxaa lagu daabacay warqad fiilo leh, oo dhinac loo mamiiyay si loo hayo asal madow oo qoto dheer, cinwaankuna waxa lagu qoray khad lacageed ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

The Sound of Poetry Shaqada Ugu Muhiimsan: Sawirka Furaha Ololaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. The Sound of Poetry Shaqada Ugu Muhiimsan: Sawirka Furaha Ololaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, The Sound of Poetry Shaqada Ugu Muhiimsan: Sawirka Furaha Ololaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Dimensions & Packaging: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tags: Poetry, Sound, Wave, Universe, Life
Production Technology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Design Challenge: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Inspiration: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Duration: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patents: Copyrights belong to Chih-hsi Chen.
Team Members: Chih-hsi Chen