Bir Xirmooyin · 2022
BeeHacchee Shaqada Koowaad: Xirmada Tarka
- Abaalmarinta Birta ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: Kiyomasa Seika Co.
- Estimated Number of Design Views: 9,853
- Verification code A3C48DAD67 · Verify this award
Colors
About BeeHacchee Shaqada Koowaad: Xirmada Tarka
Qoraalka Buugga: BeeHacchee waa naqshad xirmo oo loogu talagalay tarka farankiiga malabka. Sanduuqu waa mudan lix-gees ah (hexagonal) wuxuuna xasuusiya buul shinni, taasoo muuqaal ahaan u soo bandhigaysa fikradda malabka. Xirmadu waxay ka samaysan tahay hal xabbo oo kartoon ah, waxayna leedahay dhererka 224 mm, mowduucnimada (depth) 195 mm iyo dhererka sare 44 mm. Warqadda Kraft ayaa siisa muuqaal fudud oo soo dhawaynaya, halka soohdin midab jaale ah oo lagu daabacay dusha sare ay soo bandhigto iskudhis (contrast). Daabacaadda midabka jaale ee warqadda Kraft waa mid adag, sababtoo ah midabku wuxuu ku dhex liqmaa warqadda, sidaas darteed waxaa lala shaqeeyay saaxiib daabacaad oo aad u xirfad sareysa si loo gaaro natiijadii loo baahnaa.
About the Abaalmarinta Birta ah ee A' Design Award
BeeHacchee Shaqada Koowaad: Xirmada Tarka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. BeeHacchee Shaqada Koowaad: Xirmada Tarka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, BeeHacchee Shaqada Koowaad: Xirmada Tarka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
- Dimensions & Packaging
- Cardboard package / Width 224mm x Depth 195mm x Height 44mm
- Tags
- Package, cardboard, kraft paper, hexagon, sweets, cake
- Production Technology
- The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
- Design Challenge
- In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
- Research
- In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
- Inspiration
- Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
- Project Duration
- A project commissioned and produced by Kiyomasa Seika Co. in 2021.
- Operation Flow
- This package is made of a single piece of cardboard.
- Patents
- Copyrights belong to Shingo Furusho.
- Image Credits
- Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.
