Bir Garaafig · 2022
Sdda Aqoonsiga Shirkadeed
by Guorong Men
- Abaalmarinta Birta ah ee A' Design Award 2022 in Garaafig
- Estimated Number of Design Views: 9,968
- Verification code 8D51707EC4 · Verify this award
Colors
About Sdda Aqoonsiga Shirkadeed
SDDA waa aqoonsi shirkadeed oo loo sameeyay ururka dance-sport-ka ee ku yaal Shandong, Shiinaha. Astaanta hore waxay isticmaashay sawir qoraal oo faahfaahsan oo qoob-ka-ciyaar ah, kaasoo inta badan lala iskuqasay calaamadaha ururrada kale. Aqoonsiga cusub wuxuu u fududeeyay dhaqdhaqaaqa jidhka isagoo u soo koobaya khad hal-siman oo isku xiran. Khadku wuxuu isku daraa laba lammaane oo qoob-ka-ciyaarayaal ah, buur, iyo tallaabooyin qoob-ka-ciyaareed oo wareegaya. Toban sawir oo la xiriira ayaa muujinaya dhaqdhaqaaqyada qoob-ka-ciyaarka ee caadiga ah, taasoo ka dhigaysa xiriirka jidhka mid si fudud loo fahmi karo. Aqoonsigan waxaa lagu isticmaalaa goobaha tartamada, daabacaadaha, iyo baraha bulshada.
About the Abaalmarinta Birta ah ee A' Design Award
Sdda Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Sdda Aqoonsiga Shirkadeed waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Sdda Aqoonsiga Shirkadeed waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
- Dimensions & Packaging
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
- Tags
- Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
- Production Technology
- The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
- Design Challenge
- Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
- Research
- Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
- Inspiration
- As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
- Project Duration
- The project started in July 2020 and finished in September 2020 in Jinan, China.
- Operation Flow
- Brand identity is mainly used in competition venues, print productions and social media.
- Patents
- Copyright belong to Sdda(shandong dancesport association),2021.
