Lacag Garaafig · 2022
Mamba Chiliast Primary Function: Aqoonsiga Astaanta Ganacsi
by Sxdesign
- Abaalmarinta Lacagta ah ee A' Design Award 2022 in Garaafig
- CLIENT: MC basketball community
- Estimated Number of Design Views: 43,345
- Verification code BAB17FEEC1 · Verify this award
Colors
About Mamba Chiliast Primary Function: Aqoonsiga Astaanta Ganacsi
Book Text: Mamba Chiliast waa aqoonsi astaan ganacsi oo loo abuuray bulsho kubbadda koleyga ah oo ay sameeyeen taageerayaasha Mamba Mentality. Aqoonsigu wuxuu isu keenaa xubnaha iyada oo loo marayo hawlaha kubbadda koleyga wuxuuna siiyaa dareen lahaansho, sharaf iyo kala sooc. Astaantu waxay isticmaashaa qaabka ximaari sida qaab-dhismeedkeeda muuqaalka ah, oo ka kooban xarfaha M iyo C oo isku dhafan. Il ku taal bartamaha muuqaalka waxay matashaa Mamba. Ximaarigu wuxuu xusaa isku xiraya rumaysadka, urursanaanta iyo tamarta wadaagga ah. Astaanta waa la daabici karaa, la tolli karaa ama la duubi karaa cabbiro badan.
About the Abaalmarinta Lacagta ah ee A' Design Award
Mamba Chiliast Primary Function: Aqoonsiga Astaanta Ganacsi waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Mamba Chiliast Primary Function: Aqoonsiga Astaanta Ganacsi waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Mamba Chiliast Primary Function: Aqoonsiga Astaanta Ganacsi waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Image Credits
- Sxdesign
