Bir Xirmooyin · 2022
Voila Cool Stuff Baakadaha Jalaatada
- Abaalmarinta Birta ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: Voila Dessert Shop
- Estimated Number of Design Views: 21,715
- Verification code E2AED46CB5 · Verify this award
Colors
About Voila Cool Stuff Baakadaha Jalaatada
Tani waa xirmo taxane ah oo loogu talagalay naqshadaha dhadhanka jalaatada 9, oo ku midoobay hal calaamad oo calaamad ah, kaas oo naqshadeeyuhu uu dib u habeyn ku sameeyo soo bandhigida jalaatada. Waxa uu abuuray mawduuc cusub kaas oo uu dib ugu soo celinayo dhadhanka kala duwan ee qaabka miraha calaamada ah iyo qaababka nectar, qoraallada asalka ah, iyo sidoo kale midabyo cusub oo khuseeya kuwaas oo xoojinaya naqshadaha naqshadeynta. Naqshadu waxay si fudud u abuurtaa fikradda dhadhanka iyada oo loo marayo astaanta carrabka ee loo isticmaalo dhammaan noocyada kala duwan waxayna kicisaa hab ka duwan oo loo dareemo.
About the Abaalmarinta Birta ah ee A' Design Award
Voila Cool Stuff Baakadaha Jalaatada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Voila Cool Stuff Baakadaha Jalaatada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Voila Cool Stuff Baakadaha Jalaatada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Dimensions & Packaging
- Various Tapered Paper Ice Cream Containers
- Tags
- branding, packaging, packaging, illustration, typography, icecream, identity
- Production Technology
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Design Challenge
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Research
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Inspiration
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Project Duration
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Operation Flow
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
