Tsingtao Beer Primary Function: Baakidhka Hadyada Biirka oo uu sameeyey Tsingtao Brewery Culture Media Co., Ltd.

Naqshadda Tsingtao Beer Primary Function: Baakidhka Hadyada Biirka oo uu sameeyey Tsingtao Brewery Culture Media Co., Ltd. waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2022

Tsingtao Beer Primary Function: Baakidhka Hadyada Biirka

Tsingtao Brewery Culture Media Co., Ltd. uu sameeyay

Macmiilka: Tsingtao Brewery Culture Media Co.,Ltd.

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #132955

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Tsingtao Beer Primary Function: Baakidhka Hadyada Biirka

Tsingtao Beer waa baakidh hadyad ah oo loo abuuray dabaaldegga 120-aad ee sumadda. Naqshaddu waxay hoyso saddex biir Pilsner ah oo qadiimi ah, waxaana lagu saleeyay dhismaha gaarka ah ee Qingdao. Sawirku wuxuu isku daraa astaamaha muhiimka ah ee deegaanka iyo dhaqanka sumadda, isagoo muujinaya xiriirka ka dhexeeya sumadda iyo dhaqanka gobolka. Sanduuqa dibadda ah wuxuu u furmaa labada dhinac, oo waa dhaqdhaqaaq ka soo qaatay ubaxa hops-ka, oo ah mid ka mid ah walxaha biirka. Biiradaha waxaa la muujiyaa marka baakidhka hadyada la furo. Waxaa la isticmaalay warqad gaar ah, wax soo saarkuna wuxuu ka kooban yahay daabacaadda UV, dhaabista kulul iyo qoraalka soo baxa.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Tsingtao Beer Primary Function: Baakidhka Hadyada Biirka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Tsingtao Beer Primary Function: Baakidhka Hadyada Biirka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Tsingtao Beer Primary Function: Baakidhka Hadyada Biirka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Cabbirka & Qaabaynta: Width 276mm x Depth 90mm x Height 286mm
Summado: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Tiknoloojiyada Soo Saarka: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Caqabadda Naqshadda: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Cilmi-baadhis: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Dhiirrigelinta: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Muddada Mashruuca: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Socodka Hawlgalka: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Xubnaha Kooxda: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu