Qiong Niang Baijiu Baakad by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Baakad by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Qiong Niang Baijiu Baakad

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Baakad

Waxay ku daraan dawanka iyo Tower-ka durbaanka, oo sida ugu wanaagsan u metelaya Qionglai, iyo khariidadda Qionglai sawirka ugu muhiimsan ee baakadaha iyaga oo u sawiraya garaafyo aan la taaban karin. Buuraha waaweyn ee Qionglai waxay koreen dadka iyo dhaqanka Qionglai waxayna u yihiin gaadiid muhiim u ah Qionglai. Nashqada summada dhalada, sawirada aan la taaban karin ayaa si isdaba joog ah loogu dul-saaran yahay warqad khaas ah oo khafiif ah, iyadoo iftiin lagu sifeynayo dhalada iyo warshadaha khamriga si loo abuuro sawirka Qionglai ee Buuraha Tiantai ee maxalliga ah, kaas oo marka la sarreeyo ku daraya miisaankiisa dhaqameed.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Qiong Niang Baijiu Baakad waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Qiong Niang Baijiu Baakad waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Qiong Niang Baijiu Baakad si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang