From the Forest of Rusk Baakidhaynta Cuntada Fudud oo uu sameeyey Shoichiro Takei and Eriko Kunikata

Naqshadda From the Forest of Rusk Baakidhaynta Cuntada Fudud oo uu sameeyey Shoichiro Takei and Eriko Kunikata waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2022

From the Forest of Rusk Baakidhaynta Cuntada Fudud

Shoichiro Takei and Eriko Kunikata uu sameeyay

Macmiilka: Yamazaki Baking Co., Ltd.

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #133393

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan From the Forest of Rusk Baakidhaynta Cuntada Fudud

Ka Yimid Kaynta Rusk waa naqshad baakidhaynta cunto fudud oo rusk ah oo lagu iibiyo dukaamada waaweyn ee cuntada iyo goobaha tafaariiqda ballaaran ee Japan. Naqshaddu waxay ku salaysan tahay adduunka buugga sawirada waxayna muujinaysaa xayawaanka ku nool Kaynta Rusk. Xayawaan kastoo dabeecad leh waxaa laga sameeyay rusk-ga laftiisa, kaas oo la sawiray sida badeeco dhab ah halkii laga sameeyn lahaa garaafyada kombiyuutarka. Cabbirka indhaha, sanka iyo afka waxaa lagu hagaajiyay milimitir si loo yeelo dabeecad kasta oo soo jiidasho leh. Baakidhku wuxuu cabbiryaa 140 oo 210 oo 40 milimitir. Xayawaan cusub ayaa lagu dari karaa markii dhadhamo cusub la soo bandhigo.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

From the Forest of Rusk Baakidhaynta Cuntada Fudud waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. From the Forest of Rusk Baakidhaynta Cuntada Fudud waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. From the Forest of Rusk Baakidhaynta Cuntada Fudud waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Cabbirka & Qaabaynta: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Summado: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Tiknoloojiyada Soo Saarka: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Caqabadda Naqshadda: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Cilmi-baadhis: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Dhiirrigelinta: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Muddada Mashruuca: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Socodka Hawlgalka: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Shatiyada: Copyrights belong to KATAL SEVEN Co., Ltd.
Xubnaha Kooxda: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Amaanta Sawirrada: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)