Lacag Xirmooyin · 2022
Shengming Shijia Primary Function: Sanduuqa Hadiyada Shaaha
by Hangzhou Xianlin Tea Co., Ltd.
- Abaalmarinta Lacagta ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: Hangzhou Xianlin Tea Co., Ltd.
- Estimated Number of Design Views: 24,313
- Verification code B680F06913 · Verify this award
Colors
About Shengming Shijia Primary Function: Sanduuqa Hadiyada Shaaha
Shengming Shijia waa sanduuq hadiyad oo shaah ah kaas oo soo bandhiga muuqaalka deegaanka ee la xiriira dhaqanka shaaha. Sanduuqa dibedda wuxuu soo celiyaa muuqaalka loo yaqaan Saddexda Balliyo ee Dayaxa ka Muuqdo, waxaana laga sameeyay warqad la isticmaalay farsamooyinka daabacaadda iyo tumidda. Midabka ugu weyn waa buluug khadeed, kaas oo dib u xasuusiya habeenkii. Laba qeybood oo daldaloolan oo ku yaal sanduuqa dibedda ayaa isku biira si ay u sameeyaan dayax buuxa ka hor inta aan la furin baakidhka. Sanduuqa dibedda waxaa laga soo saaraa labada dhinac, taas oo daaha ka qaadaysa daabacaadaha dayax wareegsan ee si habaysan loogu diyaariyay sanduuqa gudaha. Naqshaddu waxay isku xirtaa muuqaal caan ah oo deegaanka iyo dareenka deggan ee dhadhaminta shaaha.
About the Abaalmarinta Lacagta ah ee A' Design Award
Shengming Shijia Primary Function: Sanduuqa Hadiyada Shaaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Shengming Shijia Primary Function: Sanduuqa Hadiyada Shaaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Shengming Shijia Primary Function: Sanduuqa Hadiyada Shaaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
