Wuliang Image Primary Function: Baakidhaynta Khamriga oo uu sameeyey Luo Heng

Naqshadda Wuliang Image Primary Function: Baakidhaynta Khamriga oo uu sameeyey Luo Heng waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2022

Wuliang Image Primary Function: Baakidhaynta Khamriga

Luo Heng uu sameeyay

Macmiilka: Laboratory and Hopeful

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

17,668

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #133952

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Wuliang Image Primary Function: Baakidhaynta Khamriga

Sawirka Wuliang waa naqshad baakidhaynta khamriga oo loo sameeyay astaan Baijiu Shiinees ah. Qaabka dhalada waxaa dhiirigeliyay dhalada Dayaxa ee Boqortooyadii Ming, jidhka wareegsanina wuxuu tilmaamayaa dayaxa buuxa iyo fikradda dib-u-midoobidda. Xariiqyada qalooca ah iyo qadadka mowjadaha biyaha ayaa ku duubaya dhalada sida xariir oo kale. Jidhka dhalada waa la ciiday oo waxa uu sido astaan dahab-cusbo-guduud oo qodxan ah, halka madaxa dhaladu isticmaalo hab bir-birdhinta bir aan dhalaalaynin ah. Sanduuqa waxaa laga sameeyay akriliig dahab qariiran ah oo leh bir qodxan ah iyo daabacaad kulul. Nooca dhulka ee daahsan wuxuu taageeraa qabsi deggan oo raaxo leh.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Wuliang Image Primary Function: Baakidhaynta Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Wuliang Image Primary Function: Baakidhaynta Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Wuliang Image Primary Function: Baakidhaynta Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Cabbirka & Qaabaynta: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Summado: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Tiknoloojiyada Soo Saarka: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Caqabadda Naqshadda: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Cilmi-baadhis: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Dhiirrigelinta: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Muddada Mashruuca: The project started in September 2021 in Torino and finished.
Socodka Hawlgalka: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Xubnaha Kooxda: Luo Heng
Amaanta Sawirrada: Luo Heng