Satine Jersey Shaqada Ugu Muhiimsan: Xirmada Caanaha by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2022
Satine Jersey Shaqada Ugu Muhiimsan: Xirmada Caanaha
Client: Yili Group
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #134131The Design
About Satine Jersey Shaqada Ugu Muhiimsan: Xirmada Caanaha
Qoraalka Buugga: Satine Jersey waa xirmo loogu talagalay alaab caano Jersey ah oo heer sare ah. Naqshaddu waxay isticmaashaa qaab Art Deco ah si ay u muujiso raaxo iyo hodantinimo, iyagoo ka tarjumaya asalka caanaha. Dhabarka waxaa lagu daboolay midab cagaaran oo Satine ah, halka summadda shirkaddu (logo-ga) lagu dhaqmay dahab. Sawirro khadad dahab ah oo qurxoon ayaa muujinaya dhul-dhaqameedka Britishka iyo beer caano-sameyn oo ku taal Jersey, oo ay ku wareejiyeen goobta caanka ah ee London Eye. Magaca alaabta ayaa lagu qoray gudaha calaamad la mid ah shumac shaabad-yeel Yurubiyaan ah, taasoo tusinaysa dhaqanka gaarka ah ee Britishka. Xirmada gudaha waxaa laga sameeyay warqad aluminium ah, halka sanduuqa dibadda laga dhisay warqad qaali ah oo lidan (iridescent) oo midabkeedu yahay fiddo.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Satine Jersey Shaqada Ugu Muhiimsan: Xirmada Caanaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Satine Jersey Shaqada Ugu Muhiimsan: Xirmada Caanaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Satine Jersey Shaqada Ugu Muhiimsan: Xirmada Caanaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
- Dimensions & Packaging
- Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm - Tags
- Packaging, milk, premium, China, Jersey
- Production Technology
- Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper - Design Challenge
- Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
- Research
- In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
- Inspiration
- The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
- Project Duration
- The project started in February, 2020 and the product is launched in April, 2020.
- Operation Flow
- The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
- Team Members
- Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG - Image Credits
- All photos credits to blackandgold Shanghai, 2022.
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