Better for All Shaqada Koowaad: Sanduuq Hadiyad ah by ShenZhen XiShang Boutique Packing Co., Ltd

Better for All Shaqada Koowaad: Sanduuq Hadiyad ah by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Better for All Shaqada Koowaad: Sanduuq Hadiyad ah

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better for All Shaqada Koowaad: Sanduuq Hadiyad ah

Qoraalka Buugga: Ku Fiicnaanta Dhammaan qofka waa sanduuq hadiyad ah oo loogu talagalay Sanadka Cusub ee Shiinaha. Xirmada dibedda ah waxay inta badan leedahay midab guduud si ay u tarjumto dareenka ciidaha ee fasaxa. Sanduuqu wuxuu u furmaa hab lagu xasuusto albaabka labanlaabka ah ee dhaqanka Shiinaha. Marka la kala furo, waxaa soo muuqda sawir nasiib wanaag leh oo isku daraya libaaxyo qoob-ka-ciyaarid, malaa'igo duulaya iyo laambadaha. Sitigi birlab ah oo qaab u leh libaax qoob-ka-ciyaarid ah ayaa qurxinaya kana dhigaya sanduuqa mid xiran, oo mar dambe loo isticmaali karo sitigi qaboojiye. Gudaha sanduuqa waxaa lagu dhejiyay xirmooyin cas, weedho isku xiran (couplets), iyo jaantus, kuwaas oo dhammaantood wadaaga isku qaababka sawirka. Waxaa la isticmaalay warqad iyo khad deggan oo ku habboon deegaanka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Better for All Shaqada Koowaad: Sanduuq Hadiyad ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Better for All Shaqada Koowaad: Sanduuq Hadiyad ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Better for All Shaqada Koowaad: Sanduuq Hadiyad ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.
Dimensions & Packaging: 280 x 295 x 108mm
Production Technology: It uses eco-friendly paper and ink, conforming to the maxim of sustainability.
Design Challenge: According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.
Inspiration: It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.
Project Duration: Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.
Operation Flow: The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu