Plant Selected Shaqada Koowaad: Baakadaynta Cabitaannada by Blackandgold Shanghai is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2022
Plant Selected Shaqada Koowaad: Baakadaynta Cabitaannada
Client: Yili Group
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #134253The Design
About Plant Selected Shaqada Koowaad: Baakadaynta Cabitaannada
Qoraalka Buugga: Plant Selected waa naqshad baakadeyn loogu talagalay xarrago cabitaano ku salaysan dhirta. Weelku waa dhalo PET ah oo lagu daboolay filim mid ma dhalaal ah, oo qiyaastiisu tahay 60 mm ballaadh, 60 mm dhererka gudaha iyo 177 mm dhererka sare. Midabka cagaaran ayaa loo isticmaalaa cabitaanka soyada, halka midabka buluugga ah loo isticmaalo cabitaanka oatska. Magaca badeecadu wuxuu ku qoran yahay far Ingiriisi oo weyn oo qaab graffiti ah, iyadoo digrii dahab ah oo ka kooban digirta soyada iyo oatska lagu daray xarfaha. Asalka gadaalka ee si buuxda loo midoobay ayaa sameeya bloog midab oo xoog leh oo ka muuqda alaabta shelfka. Faa'iidooyinka badeecada ayaa lagu dhejiyaa qaybta hoose si loo wargeliyo macaamiisha.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Plant Selected Shaqada Koowaad: Baakadaynta Cabitaannada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Plant Selected Shaqada Koowaad: Baakadaynta Cabitaannada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Plant Selected Shaqada Koowaad: Baakadaynta Cabitaannada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
- Dimensions & Packaging
- Width 60 mm x Depth 60 mm x Height 177 mm
- Tags
- Packaging, plant-based Beverage, plant milk, China
- Production Technology
- PET bottle covered with Matte film
- Design Challenge
- We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
- Research
- To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
- Inspiration
- The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
- Project Duration
- The project started in September, 2020 and the product is launched in March, 2021
- Operation Flow
- Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
- Patents
- All photos and video credits to blackandgold Shanghai, 2022.
- Team Members
- Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN
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