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Cicada Hui Aqoonsiga Sumadda (Brand Identity) by Wang Jinhua

Cicada Hui Aqoonsiga Sumadda (Brand Identity) by Wang Jinhua is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.


BirGaraafig· 2022

Cicada Hui Aqoonsiga Sumadda (Brand Identity)

by Wang Jinhua

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Cicada Hui Aqoonsiga Sumadda (Brand Identity)

Cicada Hui waa aqoonsi sumad oo loogu talagalay bixiyaha waxbarasho ee u adeega carruurta da'doodu u dhaxeyso saddex ilaa afar iyo toban sano. Sumadda waxay ku salaysan tahay qaabka aasaasiga ah ee cayayaanka "cicada," kaas oo dhaqan ahaan matalaya adkeysiga, riyooyinka, go'aansiga iyo sumcadda wanaagsan. Baalasha furan ee cicada-ga waxay muujinayaan hadafka ah in wax sare la gaaro. Midabyada huruud, cagaaran iyo buluug ayaa loo isticmaalay si loo tilmaamo dhallinyaranimo iyo firfircooni. Sumadda dheelitirka ah waxay isticmaaltaa qoriga sida qaab-dhismeedkeeda ugu weyn, iyadoo leh sheldereedka aluminium-ka khafiifka ah iyo tuubbooyin LED gudaha ku yaal. Saxanka salka ah waa la saari karaa si dayactirku u fududaado.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Cicada Hui Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Cicada Hui Aqoonsiga Sumadda (Brand Identity) waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Cicada Hui Aqoonsiga Sumadda (Brand Identity) waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
"Knowing" means cicada, which has the meaning of eternal life and represents persistence, dream, determination and credit.
The enterprise image design is based on the basic shape of cicada. With open wings, it means to aim high and fly high. With this logo, the design and modeling of "Zhile" is symbolized, and yellow, green and blue symbolize that the enterprise is full of youth and vitality.
Tags
Education, logo, brand design, cicada, education brand
Production Technology
The sign adopts wooden materials as the main structure of the sign. 2mm thick and 35mm wide special all aluminum frame is used around, the sign panel and back plate are stable and regular, and the sign base plate is easy to disassemble and maintain. LED light-emitting tube is used inside.
Design Challenge
The difficulty of the project lies in how to integrate the auspicious meaning of knowledge in the tradition into the educational brand and use the design to reflect it.
Inspiration
Relying on the community, Zhiliaohui focuses on the quality cultivation education of children aged 3-14.
Relying on Yueshang's years of experience in the education industry, with innovative teaching ideas and modern operation and management mode, children can enjoy one-stop international quality education at home. Develop the brain, inspire intelligence, stimulate children's imagination and creativity, and open up unlimited possibilities for growth.
Project Duration
The project starts in Shenzhen in June 2021 and ends in Shenzhen in December 2021.
Team Members
Main creator: Wang Jinhua
Executive design: Zhai Qijing
Copywriter: Yang Han
Design Assistant: You Fangzhou
Design Assistant: Zuo Wenjuan

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