Science as an Emotional Trend Shaashadda Soo Dhaweynta by Liubov Maximenkova

Science as an Emotional Trend Shaashadda Soo Dhaweynta by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Tiknoolajiyada Moobiilka, Abikaasyoonada iyo Softweyrka Competition Category.

NaxaasMoobiil· 2022

Science as an Emotional Trend Shaashadda Soo Dhaweynta

by Liubov Maximenkova

Client: Sber

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Moobiil Category

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Colors

The Design

About Science as an Emotional Trend Shaashadda Soo Dhaweynta

Sayniska Sidii Isbeddel Dareen ah waa taxane shaashadaha soo dhaweynta ee la sameeyay sannadka 2021 loogu talagalay barnaamijka mobilada ee Sberbank Online. Taxanahani waxa loo hibeeyay Sannadka Sayniska iyo Teknoolajiyada ee Ruushka. Waxaa ku jira saddex mawduuc: Hoosta Badda, Muraayadda Weyneysa (Microscope), iyo Shabakadda Neerfaha. Hoosta Badda waxay soo bandhigaysaa sawirro ay qaadeen cilmi-baarayaasha noolaha badda. Muraayadda Weyneysa waxay tusaysaa walxo caadi ah oo lagu duubay farsamada sawir-qaadista micro iyo macro. Shabakadda Neerfaha waxay muujinaysaa sawirro uu curiyay caqliga macmalka ah. Ujeeddadu waa in dareenka iyo aqoonta lagu wada daro.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Science as an Emotional Trend Shaashadda Soo Dhaweynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Science as an Emotional Trend Shaashadda Soo Dhaweynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Science as an Emotional Trend Shaashadda Soo Dhaweynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.