Crcrta Aqoonsiga Shirkadeed by Zilong Chen and Chao Yang

Crcrta Aqoonsiga Shirkadeed by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2022

Crcrta Aqoonsiga Shirkadeed

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Aqoonsiga Shirkadeed

Crcrta waa aqoonsi shirkadeed loo naqshadeeyay Xarunta Cilmi-baarista Shiinaha ee Fannaanka Raadiyaha iyo TV-ga, oo ah waaxdo dawladeed. Sumaddu waxay isku darsantaa sawirro iyo qoraal. Nidaamka midabku wuxuu isticmaalaa saddexda midab ee aasaasiga ah ee telefishinka, casaan, cagaaran, iyo buluug. Sumad kaamirad ah ayaa ka samaysan saddex qaab joomatari ah. Laba leydi ah ayaa tilmaamaya filtarrada iyo waraaqda loo isticmaalo warshadaha raadiyaha iyo telefishinka. Saddexagalku wuxuu tilmaamayaa muraayad ama kaawiye. Xarfaha CRCRTA waxay ka gudbaan sawirka bidix ilaa midig si ay u muujiyaan fikradda isgaarsiinta. Aqoonsigu ma laha cabbir go'an, waxaana la weyneyn karaa ama la yareyn karaa si ay ugu habboonaadaan warbaahinno kala duwan.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Crcrta Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Crcrta Aqoonsiga Shirkadeed waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Crcrta Aqoonsiga Shirkadeed si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao