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Vessi Animation Primary Function: Animeeshinka Alaabta by Mateus Morgan

Vessi Animation Primary Function: Animeeshinka Alaabta by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Filimka, Fiidiyowga iyo Kartamada Competition Category.


LacagFilim· 2022

Vessi Animation Primary Function: Animeeshinka Alaabta

by Mateus Morgan

Client: Morgan Studio

Abaalmarinta Lacagta ah ee A' Design Award Winner in Filim Category

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The Design

About Vessi Animation Primary Function: Animeeshinka Alaabta

Vessi Animation waa animeeshin xayaysiin ah oo loo abuuray boodhka. Animeeshinku wuxuu soo bandhigayaa alaabta iyada oo la adeegsanayo curiyeyaal muuqaal oo dabiici ah oo isku xira kabaha iyo nolol-maalmeedka macaamiisha. Biyuhu waxay la xiriiraan sifooyinka boodhka, halka daruuraha ay muujinayaan fudayd. Boodhka waxaa lagu sameeyay farsamooyinka dusha adag ee 3ds Max, iyada oo sawirro loo isticmaalay tixraac ahaan, waxaana lagu daray qaab-dhismeedka maqaarka. Sameynta muuqaalka waxaa lagu qabtay Redshift halka jaan-goynta lagu qabtay Houdini. Animeeshinka waxaa loo isticmaalay bogga internetka ee alaabta iyo baraha bulshada, iyada oo aan qoraal sharaxaad ah lahayn.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Vessi Animation Primary Function: Animeeshinka Alaabta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Vessi Animation Primary Function: Animeeshinka Alaabta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Vessi Animation Primary Function: Animeeshinka Alaabta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Dimensions & Packaging
1920X1080
Tags
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Design Challenge
The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Project Duration
It toke around 2 months to finish
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members
Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan

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