Sugar of Wagu Shaqada Koowaad: Xirmada Nacnaca by Jie Yang

Sugar of Wagu Shaqada Koowaad: Xirmada Nacnaca by Jie Yang is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Sugar of Wagu Shaqada Koowaad: Xirmada Nacnaca

by Jie Yang

Client: Decelent

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Sugar of Wagu Shaqada Koowaad: Xirmada Nacnaca

Qoraalka Buugga: Sugar of Wagu waa naqshad xirmo oo loogu talagalay nacnac dhaqameed oo laga sameeyay iniinyaha amaranth-ka miraha ah ee gobolka Hubei, Shiinaha. Nacnacan waa cunto gaar u ah dadka Tujia. Qolofka waraaqda adag ayaa si fidsan loogu daabacaa ka dibna loo laalaabaa qaab shabeel, halkaas oo nacnacyada lagu qariyo caloosha midabaysan. Dhammaan midabyada waxay ka yimaadaan qaababka dawaco-ka Tujia oo laga soo saaray dhirta maxaliga ah. Midabyadan dabiiciga ah waxay libdhaan qiyaastii hal sano ka dib, taasoo keenta in xirmadu dib ugu noqoto dabiicadda. Naqshadu waxay ujeeddadeedu tahay in gaar-u-ahaanshaha gobolka aan si weyn loo aqoon lagu soo bandhigo dad ballaaran.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Sugar of Wagu Shaqada Koowaad: Xirmada Nacnaca waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Sugar of Wagu Shaqada Koowaad: Xirmada Nacnaca waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Sugar of Wagu Shaqada Koowaad: Xirmada Nacnaca si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
Dimensions & Packaging: Length: about 15cm width: About 8cm height: About 20cm
Tags: Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
Production Technology: After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
Design Challenge: The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
Research: This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
Inspiration: The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
Project Duration: The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
Operation Flow: The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
Team Members: JieYang