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Qyf Primary Function: Naqshadeynta Gudaha ee Dukaanka Boutique-ka by Sun Concepts Office

Qyf Primary Function: Naqshadeynta Gudaha ee Dukaanka Boutique-ka by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.


LacagGudaha· 2022

Qyf Primary Function: Naqshadeynta Gudaha ee Dukaanka Boutique-ka

by Sun Concepts Office

Client: Sun Concepts

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category

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The Design

About Qyf Primary Function: Naqshadeynta Gudaha ee Dukaanka Boutique-ka

Qyf waa naqshadeynta gudaha ee dukaanka boutique-ka ee sida badan oo ku yaal Wuhan, Shiinaha, oo leh bed la dhisay oo guud oo dhan 270 mitir laba jibbaaran. Dukaanku wuxuu bixiyaa alaab kala duwan oo ballaaran, sidaas darteed bandhiggu wuxuu ku salaysan yahay dhulal waaweyn halkii ay ka ahaan lahaayeen khaanado badan. Xalkan fudud wuxuu ilaaliyaa in bannaanka uu dhammaystiran yahay. Muraayadaha ayaa ka muuqda gudaha waxayna ka dhigaan bannaanka mid u eeg mid qoto dheer. Birta, dhagaxa iyo galaaska waxay sameeyaan qaabab joomatari oo fudud. Dusha galaaska waaweyn ayaa dukaanka u beddela bandhig loogu talagalay dadka lugeynaya. Waddo wareegsan ayaa hoggaamisa booqdayaasha oo dhaafa qayb kasta oo la bandhigayo.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Qyf Primary Function: Naqshadeynta Gudaha ee Dukaanka Boutique-ka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Qyf Primary Function: Naqshadeynta Gudaha ee Dukaanka Boutique-ka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Qyf Primary Function: Naqshadeynta Gudaha ee Dukaanka Boutique-ka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging
Gross built area: 270 sqm;
Project type: Boutique
Tags
Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology
By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge
QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research
The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration
As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration
Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow
Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members
Liu Zheng
Image Credits
Liu Zheng and Wang Minjie

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