Across Primary Function: Boostar by Xuguang Zhu and Chao Yang

Across Primary Function: Boostar by Xuguang Zhu and Chao Yang is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2022

Across Primary Function: Boostar

by Xuguang Zhu and Chao Yang

Client: Zhejiang Sci-Tech University

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Across Primary Function: Boostar

Across waa boostar loo abuuray xaflad farshaxan dijitaal ah oo u heellan farshaxanka dhagaxa ee Buuraha Helan ee Shiinaha. Boostarka waxaa lagu daabacay walax lenticular ah. Sawir kow ah wuxuu muujinayaa naqshadda asalka ah ee Buurta Helan, kan kalena wuxuu muujinayaa nooc dijitaal ah oo casri ah oo isku naqshad ah. Marka ay is beddesho xagasha aragga, naqshadda qadiimiga ah way baaba'daa, naqshadda dijitaalka ahna way soo muuqataa. Sawirka dhaqameed waxaa lagu rinjiyeeyay isku dar khad, shaah, jelatiin iyo budo dahab ah, oo lagu dabaqay iyaga oo la saydhay si loo abuuro qaab u eg dhagaxa. Across waxay ujeeddadeedu tahay in la ilaaliyo lana wadaago dhaqan qadiimi ah oo halis ku jira.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Across Primary Function: Boostar waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Across Primary Function: Boostar waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Across Primary Function: Boostar waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimensions & Packaging: Poster: 1855mm*30mm*465mm
Tags: Chinese tradition, internationalism, rock art, cultural relics
Production Technology: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Design Challenge: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Research: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspiration: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Project Duration: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Operation Flow: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Team Members: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang