Stories of Communication Naqshadaynta Aqoonsiga Sumadda by Mengyi Xie

Stories of Communication Naqshadaynta Aqoonsiga Sumadda by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2022

Stories of Communication Naqshadaynta Aqoonsiga Sumadda

by Mengyi Xie

Client: School of Communication, East China Normal University

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

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The Design

About Stories of Communication Naqshadaynta Aqoonsiga Sumadda

Sheekooyinka Isgaarsiinta waa naqshad aqoonsi muuqaal ah oo loo sameeyay sannad-guuradii shan iyo tobnaad ee dugsi jaamacadeed oo isgaarsiinta. Sumadda ugu weyn waa sawir joomatari ah oo ku salaysan lambarka 15. Sumadda ugu weyn ayaa laga soo saaray qoys ka kooban 100 sumadood oo hoosaas ah. Sumad kastaa waxay soo bandhigaysaa hal sheeko, hal ikhtiraac ama hal hindise ka mid ah taariikhda isgaarsiinta, laga bilaabo xadhkaha la guntay ee la isticmaali jiray waqtiyadii hore ilaa wargeyskii ugu horreeyay iyo shabakadda caalamiga ah ee World Wide Web. Iyagoo la habeeyay si taariikh-nololeed ah, sumadaha hoosaasyada ah waxaa lagu dabaqay bogagga xayeysiiska, casuumaadaha, buugaggii yaryaraa, muuqaalada goobta, iyo alaabta xusuusta.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Stories of Communication Naqshadaynta Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Stories of Communication Naqshadaynta Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Stories of Communication Naqshadaynta Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie