WWI Cultural Trail Buug Hage ah, Khariidad by Martino Spreafico

WWI Cultural Trail Buug Hage ah, Khariidad by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay Competition Category.

BirDaabacaad· 2022

WWI Cultural Trail Buug Hage ah, Khariidad

by Martino Spreafico

Client: Emanuela Spedicato, SeTe srl

Abaalmarinta Birta ah ee A' Design Award Winner in Daabacaad Category

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Verified Award Winner

Verify Award Status for #136363

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About WWI Cultural Trail Buug Hage ah, Khariidad

Buugga Waddada Dhaqanka ee WWI waa buug hage leh khariidad la laalaabo, kaas oo ku saabsan waddo buur ah oo ku taal Buuraha Alps ee Talyaaniga. Buugga wuxuu leeyahay 94 bog, wuxuuna cabbirkiisu yahay 185 illaa 235 millimeter. Bogga ugu dambeeya wuxuu ku qeexan yahay laalaabid warqad ah oo sita khariidad qiyaas 1 ilaa 25000 ah, taas oo furmaysa ilaa 700 illaa 700 millimeter. Siddeedda marxaladood ee waddadu waxaa lagu sharraxay faahfaahin ku saabsan dhererka, dhererka korka dhulka (elevation), iyo waqtiga loo baahan yahay. Sawirro qadiimi ah, gabayo, iyo qoraallo gaagaaban ayaa xasuusinaya Dagaalkii Koowaad ee Adduunka ee ka dhacay isla buurahan. Midab cagaar madow ah iyo far-noocyo la mid ah kuwa mishiinka wax lagu qoro (typewriter) ayaa muujinaya xilligaas taariikhiga ah. Socdaalayaasha buuraha fuula waxay qaadan karaan oo keliya khariidadda fudud ee jidka.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

WWI Cultural Trail Buug Hage ah, Khariidad waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. WWI Cultural Trail Buug Hage ah, Khariidad waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, WWI Cultural Trail Buug Hage ah, Khariidad waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensions & Packaging: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tags: book, world war I, map, cultural trail
Production Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Duration: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Team Members: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari