Lowen Primary Function: Baakidhaynta Biirka by China Resources Snow Breweries Ltd.

Lowen Primary Function: Baakidhaynta Biirka by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2022

Lowen Primary Function: Baakidhaynta Biirka

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

27,400

Verified Award Winner

Verify Award Status for #136751

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lowen Primary Function: Baakidhaynta Biirka

Lowen waa naqshad baakidhaynta oo loogu talagalay taxane biir ah. Naqshaddu waxay isku dartaa sawir qalin, farshaxanka mezzotint, iyo sawirada tattoo ee wadooyinka. Qaababka joomatari iyo midabada dhalaalaya ayaa calaamadaya dhadhannada kala duwan, oo ay ku jiraan raspberry, cherry iyo Weissbier, sidaas darteed nooc kasta si dhakhso ah oo toos ah ayaa loo aqoonsan karaa. Sawiraddu waxay kala soocaan muuqaal duurjoog ah iyo mid deggan si loo abuuro saameyn muuqaal xoog leh iyo dabeecad bulsheed. Qasacadaha waxaa laga sameeyay aluminium halka dhalooyinkana laga sameeyay dhalo. Habka daabacaadda faahfaahsan ayaa ilaaliya in sawir kastaa uu ahaado mid cad oo sax ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Lowen Primary Function: Baakidhaynta Biirka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Lowen Primary Function: Baakidhaynta Biirka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Lowen Primary Function: Baakidhaynta Biirka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
Dimensions & Packaging: 70 mm x70 mm x17 mm
Production Technology: The can is made of aluminum and the bottle is made of glass.
Design Challenge: As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
Inspiration: The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
Project Duration: The project started in 2020 and finished in March, 2022.
Operation Flow: The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

Read the Press Release