Dahab Xirmooyin · 2022
Li Beer Baakadaha Biirka
by China Resources Snow Breweries
- Abaalmarinta Dahabka ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 59,800
- Verification code E73F1FC285 · Verify this award
Colors
About Li Beer Baakadaha Biirka
Li waa naqshad baakad hadyad ah oo loogu talagalay biirka. Dhalada muraayadda ah waxay qaabkeeda ka qaadatay dhalada dhoobada ah ee Shuang-Er-Ni-Yu oo laga soo qoday goobta dhaqameed ee Yangshao. Xardhooyinka dusha sare ku yaal waxay u eg yihiin mowjadaha biyaha iyo xariiqyada kalluunka ee dhaqameed. Farsamada xardhidda sare (embossing) ayaa lagu dabaqay baakadda, sidaas darteed muuqaalka dusha waxaa lagu dareemi karaa taabashada. Sawirro qurxoon iyo farro qadiimi ah ayaa ku daraya dareen taariikhi ah. Baakadda waxaa lagu furaa in la jeexo shaabadda dusha sare. Naqshaddu waxay xushmaynaysaa taariikhda hore ee miiraynta biirka ee Shiinaha iyo cuntada dhaqameed ee Shiinaha ee loo isticmaalay biirka gudaha ku jira.
About the Abaalmarinta Dahabka ah ee A' Design Award
Li Beer Baakadaha Biirka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Li Beer Baakadaha Biirka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Li Beer Baakadaha Biirka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensions & Packaging
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Production Technology
- The bottle is made of glass.
- Design Challenge
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Research
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Inspiration
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Project Duration
- The project started in 2020 and finished in June, 2021.
- Operation Flow
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
