Rely on Hydrogen Aqoonsiga Shirkadda oo uu sameeyey Guangzhou Cheung Ying Design Co. Ltd.

Naqshadda Rely on Hydrogen Aqoonsiga Shirkadda oo uu sameeyey Guangzhou Cheung Ying Design Co. Ltd. waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2022

Rely on Hydrogen Aqoonsiga Shirkadda

Guangzhou Cheung Ying Design Co. Ltd. uu sameeyay

Macmiilka: Guangzhou Cheung Ying Design Co., Ltd.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

12,256

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #137134

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Rely on Hydrogen Aqoonsiga Shirkadda

Ku Tiirsanow Hydrogen waa aqoonsi shirkadeed loo abuuray shirkad soosaarta alaabta daryeelka caafimaadka ee biyaha hydrogen-ka. Astaanta (logo-ga) waxa lagu dhisay xarfaha Shiinaha, oo laga dhiirigaliyay khadadka wareega alaabta iyo sawirrada dhaqameedka Shiinaha ee "water hexagram". Dhumucda xarfaha iyo janjeedhka farriimaha waa la mid, taasoo ka dhigaysa qaababka kuwo cad oo dheelli tiran. Khadadka janjeeran iyo geesaha wareegsan waxay aqoonsiga siinayaan dabeecad deggan oo casri ah. Midabbada waaweyn waa boodhi mugdi ah (extreme gray) iyo huruud dhalaalaya. Aqoonsigan waxaa lagu sawiray qaab vector si loogu isticmaalo daabacaadda, warbaahinta dijitaalka, iyo goobaha gudaha ee bina'adka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Rely on Hydrogen Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Rely on Hydrogen Aqoonsiga Shirkadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Rely on Hydrogen Aqoonsiga Shirkadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Cabbirka & Qaabaynta: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Summado: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Tiknoloojiyada Soo Saarka: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Caqabadda Naqshadda: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Cilmi-baadhis: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Dhiirrigelinta: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Muddada Mashruuca: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Socodka Hawlgalka: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Xubnaha Kooxda: Creative Director: Zhiji Dong
Designer: Lu Gu