Pepsi New Year 2022 LTO Qasnadda Cabitaanka by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Qasnadda Cabitaanka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2022

Pepsi New Year 2022 LTO Qasnadda Cabitaanka

by PepsiCo Design and Innovation

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2022 LTO Qasnadda Cabitaanka

Pepsi New Year 2022 LTO waa taxane ka kooban lix qasnadood oo cabitaan ah oo tirakoob xaddidan leh, loona sameeyay xilliga fasaxa jiilaalka. Qasnadahan waxaa lagu sii daayay Ruushka iyagoo qayb ka ah olole xilliyeedka summadda. Sawirradda dabbaaldegga ah waxaa loogu talagalay inay ku habboonaadaan dhammaan xilliga fasaxa, kuna dhammaanaya Sanadka Cusub. Naqshaddu waxay sidoo kale summadda ka fidisaa baakadaha iyada oo loo marayo astaamo isdhexgal ah. Macaamiishu waxay ku baari karaan koodhka QR ee qasnad kasta ku yaal iyagoo isticmaalaya taleefan casri ah si ay u gaaraan xayeysiisyo, oo ay ku jirto fursad ay ku guuleystaan hoodiyo iyo funaanado tirakoob xaddidan leh oo iftiimaya.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Pepsi New Year 2022 LTO Qasnadda Cabitaanka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Pepsi New Year 2022 LTO Qasnadda Cabitaanka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Pepsi New Year 2022 LTO Qasnadda Cabitaanka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release