Wit Shukaanta La Beddeli Karo by Teresa Chan

Bir Alaab Dheeraad · 2022

Wit Shukaanta La Beddeli Karo

by Teresa Chan

Abaalmarinta Birta ah ee A' Design Award 2022 in Alaab Dheeraad
CLIENT: Kalón
Estimated Number of Design Views: 18,509
Verification code 7A4F7E7ADC · Verify this award

Visit Site View at A' Design Award Press Release

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About Wit Shukaanta La Beddeli Karo

Wit waa boorso la beddeli karo oo loogu talagalay isticmaalka maalinlaha ah. Wit waxaa lagu qaadi karaa shan siyaabood: sida boorso gacan, boorso garab, boorso jeeska u xidhan, boorso dhabarka lagu xidho iyo boorso gacanta sare leh. Qaab-dhismeedka dareemaha leh ee jilicsan wuxuu laab-furmaa oo u beddelmaa afar muuqaal: laaban, qaabaysan, dabacsan iyo balaadhan. Laba xarig oo la hagaajin karo oo laga saari karo ayaa taageeraya qaab kasta oo lagu qaado. Laba qalab oo si-badali ah loo dari karo, mid ah gudaha boorsada ee maalinlaha ah iyo mid ah galka kombiyuutarka gacanta (laptop), waxaa loo isticmaali karaa gudaha boorsada ama si gaar ah. Boorsadu waxay ka samaysan tahay maqaar cactus, oo ah beddelka maqaarka dhirta laga sameeyay ee fudud, adkaysan iyo biyo-celin leh.

About the Abaalmarinta Birta ah ee A' Design Award

Wit Shukaanta La Beddeli Karo waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Wit Shukaanta La Beddeli Karo waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Wit Shukaanta La Beddeli Karo waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Press Kit

Unique Properties: The five-way WIT Bag is a multifunctional masterpiece to empower modern lifestyles by blending style, functionality, and sustainability. Designed to adapt and transform, it can be carried as a handbag, shoulder bag, crossbody, backpack, and top-handle. Its fluid and supple structure easily folds and unfolds for four iconic silhouettes: folded, structured, slouchy, and expanded. Featuring two customized modular add-ons: The Everyday bag insert and Laptop Sleeve are designed to pair perfectly or stunningly standalone. Crafted in Cactus leather, an innovative plant-based leather alternative.
Dimensions & Packaging: Width 370mm x Depth 115mm x Height 290mm. Weight: 900gr (only the WIT Bag. Up to 12 dedicated compartments for keys, bottles, laptop, etc.
Tags: Modular bag, convertible bag, vegan bag, fashion design, female-founded
Production Technology: The fluid structure is achieved by manipulating the materials. The side frame is reinforced to maintain the shape. The main bag is constructed to drape and fold, creating a natural curvature. The material, Desserto Cactus leather, is a lightweight, durable, and water-resistant vegan leather alternative. Bag inserts fabrics are waterproof and lightweight.
Design Challenge: One of the biggest challenges is to overcome the transformative concept. The bag must be flexible, user-friendly, but durable in each independent form. We have tested multiple prototypes to achieve the ideal construction and outcome. The second challenge is working with innovative vegan materials. We have experimented with several plant-based options to ensure durability and performance before deciding on cactus leather. The material is only available in Mexico, and we have to navigate suitable partners with adequate expertise in working with such material.
Research: We carried out in-depth market research to study and evaluate existing convertible handbags for women. We sent questionnaires to target audiences to study their current interaction with everyday bags, existing pain points, and possible solutions. With global events and changes to our lifestyles, users emphasize versatility and practicality in their everyday bags. We found out that plant-based leather alternatives are on the rise, and most of them are intrigued with such material.
Inspiration: Inspired by Women In Tech and created by a Forbes Under 30 female founder, the WIT Bag blends design, functionality, & sustainability. Being an entrepreneur who is constantly in motion, I found myself struggling with heavy & bulky bags. Technology is constantly transforming our lives, but we are still compromising on style and function for our handbags. We aim to reimagine everyday bags to realise the best of both worlds, ethics & aesthetics, luxury & style. With remote working on the rise, the need for an alternative to a regular work bag became even greater. We strive to design a bag as multifaceted as our modern lifestyles.
Project Duration: The project started in August 2021 in New York and Hong Kong. The product launched in February 2022.
Operation Flow: The bag is transformed by manipulating the shape and arranging the straps. The bag is structured when the bag insert is placed inside. The bag naturally slouches when the bag insert is removed, it can also be folded into a triangular top-handle bag. To carry as a backpack, the bag flaps can be expanded and secured by a zipper, and straps can be attached. The bag contains two adjustable and detachable straps for transforming different ways to carry.
Patents: Patented. Patent filing number: 2219274.6M001. 2219274.6M002. 2219274.6M003. 2022. HONG KONG.
Image Credits: Photographer Media Studio Hong Kong Limited
Model Yana Basalaeva