Uncontrolled Love Shaqada Koowaad: Ololaha Dhalinta Bandhiga by Ziyue Hu

Uncontrolled Love Shaqada Koowaad: Ololaha Dhalinta Bandhiga by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Filimka, Fiidiyowga iyo Kartamada Competition Category.

BirFilim· 2022

Uncontrolled Love Shaqada Koowaad: Ololaha Dhalinta Bandhiga

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

Abaalmarinta Birta ah ee A' Design Award Winner in Filim Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Shaqada Koowaad: Ololaha Dhalinta Bandhiga

Qoraalka Buugga: Jacayl La Xakameyn Waayay waa mashruuc dhalin ah oo loogu talagalay bandhig dadweyne ka dhan ah rabshadaha guriga. Mashruucu wuxuu ka kooban yahay bogga internetka, buug-gacmeedyo (poster), iyo muuqaal firfircoon (animated video). Bandhigu wuxuu soo bandhigayaa saameynta xun ee rabshadaha guriga ee ku dhaca carruurta, isagoo adeegsanaya dhacdooyin dhab ah iyo shaqooyin farshaxan. Booqdayaasha waxaa lagu tusayaa sida habkaas oo kale loo dhaqmo uu u dhaawici karo caafimaadka jireed iyo kan maskaxeed ee carruurta. Waxaa la doortay midabo qoto dheer iyo qaab sawir oo si taxadar leh loo horumariyay si fariinta loogu dhiirrigeliyo hab toos ah oo dhagaystayaasha soo jiito. Ujeedadu waxay tahay in waalidiinta lagu caawiyo inay aqoonsadaan hababka waxyeellada leh ee carruurta lagu koriyo.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Uncontrolled Love Shaqada Koowaad: Ololaha Dhalinta Bandhiga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Uncontrolled Love Shaqada Koowaad: Ololaha Dhalinta Bandhiga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Uncontrolled Love Shaqada Koowaad: Ololaha Dhalinta Bandhiga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo