Lacag Xirmooyin · 2022
Wildheart Organics Shumacyada Udugga
- Abaalmarinta Lacagta ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: Depot Creative
- Estimated Number of Design Views: 31,115
- Verification code 9D560A5B07 · Verify this award
Colors
About Wildheart Organics Shumacyada Udugga
Eeg qaali ah oo loogu talagalay khadka shumaca soy ee udgoon organic. Fikradda waxay ahayd in la jebiyo tafaariiqda sare ee tafaariiqda leh muuqaal u istaagi doona tayada badeecada, si loogu gudbiyo badeecada alaabada. Xulashada alaabta iyo dhammaynta ayaa fure u ah macaamiisha & # 039; aragtiyaha, laga soo bilaabo aragtida hore ilaa labaad qiimayn aad loo tixgeliyey. Midabada la isticmaalo waxay ka soo jeedaan dhirta iyo geedo yaryar oo mid kasta oo ka mid ah udgoonka ka dhigaya. Sawiradu waxay leeyihiin tayada ethereal, oo tilmaamaysa in ay udgoonayaan hawada marka shumaca gubanayo.
About the Abaalmarinta Lacagta ah ee A' Design Award
Wildheart Organics Shumacyada Udugga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Wildheart Organics Shumacyada Udugga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Wildheart Organics Shumacyada Udugga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening.
