Figura Sumadeyn iyo Naqshadeynta Xirmada by Anja Zambelli Colak

Figura Sumadeyn iyo Naqshadeynta Xirmada by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2022

Figura Sumadeyn iyo Naqshadeynta Xirmada

by Anja Zambelli Colak

Client: Zambelli Brand Design

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Figura Sumadeyn iyo Naqshadeynta Xirmada

Figura waa sumadeyn iyo naqshadeyn xirmo loogu talagalay noocyo cunno macaan oo Mediterranean ah, oo ay ku jiraan keega berde (fig), shukulaatada iyo saliidaha saytuunka. Aqoonsiga waxaa lagu dhisay astaan berde ah oo loo qaabeeyay sidii baaluun hawada sare u socda, taasoo ka hadlaysa safarka iyo xididada Mediterranean-ka ee aasaasaha sumadda. Midabada dahabka ah, guduudan-buluugga (purple) iyo cagaaran ayaa matalaya walxaha ugu waaweyn ee lagu daray. Qaababka caleemaha berde, mowjadaha badda iyo qolof-kalluunku waxay xasuusinayaan Mediterranean-ka. Sumadaha iyo xirmada waraaqda ah waxaa lagu daabacay midabada Pantone ee ku yaal waraaqda Fedrigoni, iyagoo lagu daray dahab warqad ah. Naqshadaan waxay hordhac u tahay soo bandhigidda alaabta suuqa Aasiya.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Figura Sumadeyn iyo Naqshadeynta Xirmada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Figura Sumadeyn iyo Naqshadeynta Xirmada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Figura Sumadeyn iyo Naqshadeynta Xirmada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak