Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga by Sxdesign is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.
LacagGaraafig· 2022
Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga
by Sxdesign
Client: Sxdesign
Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category
- 45,910
- Verified Award Winner
- Verify Award Status for #137585
The Design
About Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga
Sxdesign waa aqoonsi astaan ganacsi ah oo loo abuuray istuudiyo naqshadeyn oo ku salaysan Beijing, Shiinaha. Faahfaahin kasta oo astaanta (logo) ah waxay raacaysaa saami 1:1.414, taasoo astaanta siisa muuqaal isu dhow oo dheellitiran. Curiyeyaal yaryar oo garaafik ah oo geesaha ku yaal waxay xasuusiyaan calaamadaha soo qoosluu (quotation marks) waxayna qaabeeyaan afardaardaha astaanta. Habaynta ayaa astaanta ka dhigaysa mid isku mid ah dhinacyada (symmetrical) waxayna soo jeedinaysaa soo xigashada, calaamadaynta iyo tarjumaadda luqadda iyo fikradaha. Iyada oo la adeegsanayo garaafikada dhaqdhaqaaqa (motion graphics), astaanta waxay sidoo kale u kobci kartaa qaabkii dhaqameed ee Shiinaha ee magaca istuudiyaha, iyada oo isku xidhaysa dhaqanka iyo naqshadeynta casriga ah.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Sxdesign Primary Function: Aqoonsiga Astaanta Ganacsiga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
