Now Shaqada Ugu Weyn: Farshaxanka Qaabka Albamka by Yijia Xie

Now Shaqada Ugu Weyn: Farshaxanka Qaabka Albamka by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2022

Now Shaqada Ugu Weyn: Farshaxanka Qaabka Albamka

by Yijia Xie

Client: Yijia Xie

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Shaqada Ugu Weyn: Farshaxanka Qaabka Albamka

Qoraalka Buugga: Now waa qaab-dhismeedka albam loo sameeyay fannaani muusiko oo ay lix heesood ka kooban yihiin, kuwaas oo sheekooyin ka sheegaya riyooyinka, koritaanka iyo jacaylka. Xaraf Shiinees oo macno leh ayaa laga soo qaatay cinwaan kasta oo heeso, sida Koonka (Universe), Roob (Rain), Rumayn (Believe), Indho (Eyes), Dayax (Moon) iyo Xiddig (Star). Xarfahan waxaa lagu daraa farsamada isku-dhafka dijitalka (digital collage) iyo koodhaynta soo-saarka (generative coding). Walxaha la doortay ayaa lagu geliyaa barnaamij kombiyuutar kaas oo soo saara kumanaan sawirro oo kala duwan, taasoo keenaysa in weji kasta oo albamku uu yahay mid gaar ah. Qaabka afar-gees ahi wuxuu le'ekaanayaa 4.25 by 4.25 inji. Mashruucan wuxuu ka kooban yahay lix qaab-dhismeedka daboolka, buug lyrics ah, iyo baakidhka albamka guud ahaan.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Now Shaqada Ugu Weyn: Farshaxanka Qaabka Albamka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Now Shaqada Ugu Weyn: Farshaxanka Qaabka Albamka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Now Shaqada Ugu Weyn: Farshaxanka Qaabka Albamka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie