Avant Modern Cuisine Aqoonsiga Calaamadda oo uu sameeyey Jiawei Wu

Naqshadda Avant Modern Cuisine Aqoonsiga Calaamadda oo uu sameeyey Jiawei Wu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2022

Avant Modern Cuisine Aqoonsiga Calaamadda

Jiawei Wu uu sameeyay

Macmiilka: Jiawei Wu Design

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #137847

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Avant Modern Cuisine Aqoonsiga Calaamadda

Avant waa makhaayadda cuntada qaaliga ah oo ku taal Shiinaha. Fikradda calaamadda waxay isticmaashaa khibradda dibedda ee milkiilayaasha si ay macaamiisha u siiso xasuuso gaar ah oo muujinaya inay safar tageen. Waxay ku bilaabataa liiska cuntada oo loo qaabeeyey si uu u ekaado baasaboor. Ka dib cunto kasta, macaamiisha waxay heli doonaan tikidh gaarka u ah oo loo qaabeeyey marka loo eego dhiirigalin gaar ah oo saxan kasta ku saleysan iyo xasuusaha magaalooyinka. Khibradan cuntada ayaa aad u caanka noqotay markii safarka la joojiyo sababo la xiriira cudurka Covid.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Avant Modern Cuisine Aqoonsiga Calaamadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Avant Modern Cuisine Aqoonsiga Calaamadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Avant Modern Cuisine Aqoonsiga Calaamadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Cabbirka & Qaabaynta: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Summado: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tiknoloojiyada Soo Saarka: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Caqabadda Naqshadda: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Cilmi-baadhis: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Dhiirrigelinta: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Muddada Mashruuca: The project started in July 2020 in China and finished in March 2021.
Socodka Hawlgalka: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Xubnaha Kooxda: Jiawei Wu
Amaanta Sawirrada: Jiawei Wu_Designer
Guanzhong Qiu_Photographer