Roundooze Chickpea Snack Shaqada Ugu Weyn: Xirmada Cuntada Fudud by Salvita Bingelyte

Roundooze Chickpea Snack Shaqada Ugu Weyn: Xirmada Cuntada Fudud by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Roundooze Chickpea Snack Shaqada Ugu Weyn: Xirmada Cuntada Fudud

by Salvita Bingelyte

Client: Salvita Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Roundooze Chickpea Snack Shaqada Ugu Weyn: Xirmada Cuntada Fudud

Qoraalka Buugga: Roundooze Chickpea Snack waa naqshad xirmo loogu talagalay digir dubaan ah (chickpeas). Xarmadan waxay ka kooban tahay siddeed dhadhan, lixdaruuq ah oo macaan ah iyo laba oo cusbo leh. Dhadhamada macaan waxaa lagu soo bandhigayaa asal madow, halka dhadhamada cusbada lehna lagu soo bandhigayo asal boodhley (grey) ah. Dhoola cadeyn ka soo qaadan calaamadda Roundooze ayaa qeexaysa qaabka muuqaalka. Kiish kastaa wuxuu leeyahay daaqado la jaray oo u qaabaysan indho iyo af, si digirta loo arki karo ka hor inta aan la iibsan. Xarfaha (fonts) fudud iyo midabada yar ayaa ka dhigaya muuqaalka mid fudud oo madadaalo leh. Kiish kastaa wuxuu le'eg yahay 145 mm balac ah iyo 210 mm dherer ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Roundooze Chickpea Snack Shaqada Ugu Weyn: Xirmada Cuntada Fudud waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Roundooze Chickpea Snack Shaqada Ugu Weyn: Xirmada Cuntada Fudud waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Roundooze Chickpea Snack Shaqada Ugu Weyn: Xirmada Cuntada Fudud si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)