Naqshadda Naturally Fluid Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity) oo uu sameeyey Centrick waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2022

Naturally Fluid Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity)

Centrick uu sameeyay

Macmiilka: Centrick Marketing Solutions LLP

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #139075

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Naturally Fluid Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity)

Qoraalka Buugga: Naturally Fluid waa aqoonsi sumad oo loo abuuray fastivaal caalami ah oo filim ku saabsan dabiiciga. Aqoonsigu wuxuu isticmaalaa luqad naqshadeed oo qulqulaysa (fluid) oo awood u leh inuu soo bandhigo mowduucyada fastivaalka isku dhafan ama muujiyo mowduuc kasta si gooni ah. Qayb kasta waxaa gacanta lagu sawiray oo lagu rinjiyeeyay biyo-rinji (watercolours), ka dibna waxaa lagu beddelay qaab dijitaal oo lagu daray si ay u eegto isku-dar (collage) dabiiciga ah. Far-qoraal (typeface) sans-serif oo qaab joomatari ah ayaa la socda sawirrada asalka ah. Calaamadaha sumadda iyo far-qoraallada sumadda ayaa taageera aqoonsiga. Nidaamku waxaa loo naqshadeeyay habka dijitaalka marka hore, si loogu soo bandhigo taleefannada gacanta iyo baraha bulshada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Naturally Fluid Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Naturally Fluid Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Naturally Fluid Shaqada Koowaad: Aqoonsiga Sumadda (Brand Identity) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Cabbirka & Qaabaynta: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Summado: brand identity, branding, communication, dynamic identity, fluid design system, visual language
Tiknoloojiyada Soo Saarka: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Caqabadda Naqshadda: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Cilmi-baadhis: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Dhiirrigelinta: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Muddada Mashruuca: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Socodka Hawlgalka: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Xubnaha Kooxda: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima