Meiyitian Shaqada Koowaad: Baakuji Casri ah by Chong Peng

Meiyitian Shaqada Koowaad: Baakuji Casri ah by Chong Peng is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Meiyitian Shaqada Koowaad: Baakuji Casri ah

by Chong Peng

Client: Yili Group

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Shaqada Koowaad: Baakuji Casri ah

Qoraalka Buugga: Meiyitian waa naqshad baakuji casri ah oo isku xidha baakujiga daabacan iyo dunida muuqaalka ah ee sumadda ganacsiga. Baakujigu wuxuu sido jilayaal laba-cabbir iyo saddex-cabbir ah oo ku salaysan afhayeenka sumadda ganacsiga, kuwaas oo abuura calaamad (mascot) sumadda. Macaamiisha waxay isticmaalaan mobile application si ay u iskaan gareeyaan jilayaasha, kadibna waxay galaan dunida muuqaalka ah ee sumadda ganacsigu abuurtay. Gudaha dunida muuqaalka ah, waxaa la bixiyaa ciyaaro isdhexgal ah iyo nidaam u dhigma dhalanteedyo (dolls) loo habeeyo, waxaana la ururin karaa abaalmarino. Ujeeddadu waa in la dhiso xiriir dhow oo u dhexeeya sumadda ganacsiga iyo macaamiisha da'da yar.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Meiyitian Shaqada Koowaad: Baakuji Casri ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Meiyitian Shaqada Koowaad: Baakuji Casri ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Meiyitian Shaqada Koowaad: Baakuji Casri ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team