Lacag Xirmooyin · 2022
Granovita Primary Function: Baakaydhinta Granola
- Abaalmarinta Lacagta ah ee A' Design Award 2022 in Xirmooyin
- CLIENT: Sot B&d
- Estimated Number of Design Views: 31,653
- Verification code 92B15DC8E9 · Verify this award
Colors
About Granovita Primary Function: Baakaydhinta Granola
Granovita waa naqshad baakaydh oo loogu talagalay granola. Sanduuq karboodh ah ayaa lagu beddelay bacda dabacsan ee inta badan loo isticmaalo hadhuudhka, taasoo bixinaysa xakameyn dheeraad ah oo ku saabsan sida alaabtu ugu muuqato khaanadaha. Dusha qallafsan ee karboodhku waxay taageertaa mawduuca nolosha caafimaadka leh. Sawirrada khudradda iyo hadhuudhka ayaa qeexaya dhadhanka nooc kasta. Astaamaha, farshaxanka farta ee muujinaya iyo midabbada dhalaalaya waxay gudbiyaan fariin togan. Karboodhka waa la sameyn karaa bacrimin, sidaas darteed xalku wuxuu ahaanayaa mid deegaanka ku habboon oo kharashkiisu hooseeyo. Sanduuq kastaa wuxuu le'eg yahay 160 in 120 in 40 millimitir.
About the Abaalmarinta Lacagta ah ee A' Design Award
Granovita Primary Function: Baakaydhinta Granola waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Granovita Primary Function: Baakaydhinta Granola waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Granovita Primary Function: Baakaydhinta Granola waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
