Siela Shaqada Ugu Weyn: Xirmada Alaabta Qurxinta by Olga Takhtarova

Siela Shaqada Ugu Weyn: Xirmada Alaabta Qurxinta by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Siela Shaqada Ugu Weyn: Xirmada Alaabta Qurxinta

by Olga Takhtarova

Client: Sot B&d

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Siela Shaqada Ugu Weyn: Xirmada Alaabta Qurxinta

Qoraalka Buugga: Siela waa naqshad xirmo loogu talagalay xariir alaab qurxinta carruureed. Naqshadu waxay isticmaashaa tuubbo balaastik ah oo caddaan ah oo 75 ml ah, oo lagu qurxiyay daabacaadda shaashadda iyo daabacaadda pad-ka. Sawirro qaab-dhismeed leh ayaa lagu dhex dhigay bartamaha naqshadda, halkaas oo hal jilaa ka soo muuqda meelo iyo xaaladaha kala duwan ee xariirka oo dhan. Astaamaha midabku waxay caawiyaan macaamiisha inay kala saraan alaabta. Qoraalka waa la yareeyay ilaa ugu yaraan, si alaabta saxda ah loo aqoonsado si degdeg ah marka ay saqafka ku jirto. Dusha caddaan ahi waxay ka dhigtaa sawirrada kuwo cad oo si fudud loo arki karo.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Siela Shaqada Ugu Weyn: Xirmada Alaabta Qurxinta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Siela Shaqada Ugu Weyn: Xirmada Alaabta Qurxinta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Siela Shaqada Ugu Weyn: Xirmada Alaabta Qurxinta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.