87MM Ilsang Naqshadaynta Farta by Sunghoon Kim

87MM Ilsang Naqshadaynta Farta by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2022

87MM Ilsang Naqshadaynta Farta

by Sunghoon Kim

Client: 87mm

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

12,376

Verified Award Winner

Verify Award Status for #139447

View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Ilsang Naqshadaynta Farta

Farta 87MM Ilsang waxaa lagu naqshadeeyay iyadoo la tixgeliyay qiimaha maalintii oo uu raacayo summadda 87MM. Farta qaloocsan ee luqadda Kuuriyaan waa farta ugu horreysa ee lagu tijaabiyo dalka Kuuriya. Marka lambarrada 8 iyo 7 loo qaato saamiga iyo xagasha farta, ballaca xarfaha waxaa loo naqshadeeyay sidii meesha bannaan oo 8:7 ah, oo cabbirka xarfaha xiran ee ka mid ah shaqalada Hangeul (Laabka Kuuriyaan) waxaa lagu hagaajiyay adeegsiga saamigan. Xagalaha 8 iyo 7 darajo ayaa loo isticmaalay sidii waxyaabo qaabdhismeed sida jiridda iyo dhamaadka si ay ula habboonaadaan astaamaha qoraalka gacanta ee soo muuqda marka dhinaca loo qorayo.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

87MM Ilsang Naqshadaynta Farta waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. 87MM Ilsang Naqshadaynta Farta waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, 87MM Ilsang Naqshadaynta Farta waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Dimensions & Packaging: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Tags: 87MM, brand font, font, design, graphic, typography
Design Challenge: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Research: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiration: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Project Duration: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Operation Flow: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Team Members: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Image Credits: Kim Sunghoon