Artem Luxury Watch Straps Shaqada Ugu Muhiimsan: Baakadeynta by Joel Derksen

Artem Luxury Watch Straps Shaqada Ugu Muhiimsan: Baakadeynta by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Artem Luxury Watch Straps Shaqada Ugu Muhiimsan: Baakadeynta

by Joel Derksen

Client: Studio Otherness

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Artem Luxury Watch Straps Shaqada Ugu Muhiimsan: Baakadeynta

Qoraalka Buugga: Artem Luxury Watch Straps waa naqshad baakadeed loo sameeyay xadhkaha saacadaha ee loogu talagalay ururiyeyaasha. Daboolka dibedda ayaa u dhaqaaqa dhinac si uu u soo bandhigo sanduuqa gudaha ee vellum-ka qabow, kaasoo ka furma dhinaca hal geesood oo leh shaabad dabaq ah. Cushin fooma ah ayaa xadhka sii hayn. Qaabka dhismaha oo leh muuqaal cufan oo farsamo-farshaxan ah ayaa muujinaya geesaha af-badan iyo saxnaanta farsamo. Xardhinta feylada (foil stamping) iyo waraaqaha midabkoodu yahay boodhka (grey) iyo buluugga boqornimada (royal blue) ayaa siinaya muuqaal nadiifsan oo farsamo leh. Qaab-dhismeedka waxaa loo shaqeeyay si uu si cad u soo bandhigo alaabta marka la furayo baakadda.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Artem Luxury Watch Straps Shaqada Ugu Muhiimsan: Baakadeynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Artem Luxury Watch Straps Shaqada Ugu Muhiimsan: Baakadeynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Artem Luxury Watch Straps Shaqada Ugu Muhiimsan: Baakadeynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue