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Lavazza Classy Plus Mashiinka Qaxwaha by Florian Seidl
Lavazza Classy Plus Mashiinka Qaxwaha by Florian Seidl
Lavazza Classy Plus Mashiinka Qaxwaha by Florian Seidl
Lavazza Classy Plus Mashiinka Qaxwaha by Florian Seidl
Lavazza Classy Plus Mashiinka Qaxwaha by Florian Seidl

Balaatiin Qalabka Guriga · 2022

Lavazza Classy Plus Mashiinka Qaxwaha

by Florian Seidl

  • Abaalmarinta Balaatiinka ah ee A' Design Award 2022 in Qalabka Guriga
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 2,367,052
  • Verification code 3AB19BDC7D · Verify this award
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About Lavazza Classy Plus Mashiinka Qaxwaha

Classy Plus waa mid ka mid ah espresso iyo qaxwaha loogu talagalay suuqa Waqooyiga Ameerika, oo bixiya waayo-aragnimada dhamaystiran ee dhaqanka qaxwaha Talyaaniga laga bilaabo espresso ilaa cappuccino ama latte. Intaa waxaa dheer, mashiinku wuxuu kaloo leeyahay xulashada qaxwaha filter iyo shaqo labajibbaaran oo tallaal ah si loo daboolo doorbidyada gaarka ah ee suuqan. Classy Plus waxay ku habboon tahay xafiisyada yaryar iyo qolalka shirarka. Naqshadeeda caatada ah waxay ku dhisan tahay luuqadda qaabaysan ee Lavazza ee qaybtan. Waxaa lagu gartaa qolof bannaanka ah oo ka soo horjeeda oo daboolaya jirka weyn oo ku dhejiyay calaamadaha Lavazza ee dhinacyada.

About the Abaalmarinta Balaatiinka ah ee A' Design Award

Lavazza Classy Plus Mashiinka Qaxwaha waa guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado runtii aan caadi ahayn, qurux badan oo quruxsan. Guuleystayaasha Balaatiinka waa mucjisooyin hal-abuur, marag ka ah xuduudaha hal-abuurka maskaxda, waxayna muujiyaan xirfad aan la dhaafi karin iyo caqli naqshadeeyayaashooda. Naqshadahan waxaa laga filayaa inay noqdaan shaqooyin aad loo yaqaan oo qeexa qurxinta xilli, u adeega wanaagga bulshada una hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Lavazza Classy Plus Mashiinka Qaxwaha waa shaqo muujinaysa heer sare oo hufnaan ah, iyadoo aan shaki lahayn adduunka ka dhigaysa meel ka wanaagsan sifooyinkeeda waxtarka leh iyo kuwa qiimaha leh. Lavazza Classy Plus Mashiinka Qaxwaha waa shaqo ku guuleysatay Abaalmarinta Balaatiinka ah ee A' Design Award oo kicisa rabitaanno, dhiirigelisa, farxisa una abuurta farxad weyn.

Press Kit

Unique Properties
Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging
Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology
main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge
The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration
The project was designed in Turin, Italy.
Operation Flow
Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents
Design patent/registered design, Patented Milk frothing System
Image Credits
Lavazza

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