Eco Smile Shaqada Koowaad: Xirmada (Packaging) by Musa Celik

Eco Smile Shaqada Koowaad: Xirmada (Packaging) by Musa Celik is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2022

Eco Smile Shaqada Koowaad: Xirmada (Packaging)

by Musa Celik

Client: Gleen

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Eco Smile Shaqada Koowaad: Xirmada (Packaging)

Qoraalka Buugga: Naqshaddu waxay ujeedadeeda ka dhigan tahay in ay bixiso xalal ku saabsan mowduucyada muhiimka ah, oo ay ku jiraan raadka bay'adda. Magaca sumadda waxaa lagu sameeyay isku-darka ereyada "green" (cagaaran) iyo "clean" (nadiif). Isku-darka sawirrada caleen iyo bushimo ee ku yaal sumadda (logo) ee xirmada waxay matalaan dhoola-cadeynta dabeecadda. Asalka cad iyo midabada jilicsan waxay sawiraan waxsoosaarka alaabta. Xirmadu waxaa laga soo saaray ilo dib-loo-cusboonaysiin karo si looga hortago qashinka caagga (plastic). Intaa waxaa dheer, 75 boqolkiiba dhalooyinka waxaa laga sameeyay walxo dib loo warshadeeyay, waxaana ah 100 boqolkiiba kuwo dib loo isticmaali karo.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Eco Smile Shaqada Koowaad: Xirmada (Packaging) waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Eco Smile Shaqada Koowaad: Xirmada (Packaging) waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Eco Smile Shaqada Koowaad: Xirmada (Packaging) waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensions & Packaging: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Tags: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Production Technology: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Design Challenge: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Research: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiration: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Project Duration: Turkey, 07 July 2021 - 20 November 2021
Operation Flow: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Team Members: Musa Çelik, Efe Esa, Efkan Aydınlı