Khedr El Attar Aqoonsiga Sumadda by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.
BirGaraafig· 2022
Khedr El Attar Aqoonsiga Sumadda
Client: Khedr el Attar
Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar Aqoonsiga Sumadda
Khedr El Attar waa aqoonsi sumadeed loo abuuray ganacsade ka ganacsada alaabta dabiiciga ah iyo tan aan la habayn ee la aasaasay Qaahira sanadkii 1945. Mashruucani wuxuu isku daraa istaraatiijiyad sumadeed iyo nidaam muuqaal ah oo ka tarjumaya booskii cusub ee sumadda. Aqoonsigu wuxuu ilaalinayaa xaaladii Khedr El Attar ee ahayd isha alaabta dabiiciga ah iyo tan aan la habayn. Nidaamka muuqaalka ah wuxuu ganacsiga u qaybiyaa saddex qaybood oo waaweyn: dawooyinka dabiiciga ah, alaabta quruxda ee aan la habayn, iyo alaabta cuntada. Naqshadaynta xirmada iyo tilmaamaha sumadda ayaa dhammaystiraya nidaamka, iyagoo isku xidhaya dhaqankii hore ee ganacsiga iyo hordhaca casriga ah.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Khedr El Attar Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Khedr El Attar Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Khedr El Attar Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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