Alpine Sprout Shaqada Ugu Muhiimsan: Baakidhka Shaaha Cagaaran by Jie Yang

Alpine Sprout Shaqada Ugu Muhiimsan: Baakidhka Shaaha Cagaaran by Jie Yang is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2022

Alpine Sprout Shaqada Ugu Muhiimsan: Baakidhka Shaaha Cagaaran

by Jie Yang

Client: Decelent

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpine Sprout Shaqada Ugu Muhiimsan: Baakidhka Shaaha Cagaaran

Qoraalka Buugga: Alpine Sprout waa naqshad baakidh loogu talagalay shaaha cagaaran ee buuraha sare, kaas oo lagu beero Degmada Wufeng, Gobolka Hubei, Dalka Shiinaha. Shaahani wuxuu ku baxaa buuraha dhaadheer iyo dhagaxyada sare, taasoo ka dhigaysa guriga caleemaha mid aad u adag. Baaskiidhka dibadda waxaa ku sawiran qaabab dabiici ah oo matalaya buuraha dhaadheer, iyo far-qoraal Shiinees ah, si loo muujiyo deegaanka adag ee koritaanka shaaha iyo hawsha kuwa gurta caleemaha. Naqshad kor u taagan iyo mid dhulka gashan oo ku yaal dhinaca baaskiidhka ayaa lagu xasuusinayaa waddadii hore ee loo yaqaan "Waddada Shaaha iyo Faraska". Baaskiidhka dibadda waxaa laga sameeyay kartoon is-baabi'a (degradable cardboard), halka kiish waraaqeed oo isbaabi'aya lagu haysto shaaha gudaha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Alpine Sprout Shaqada Ugu Muhiimsan: Baakidhka Shaaha Cagaaran waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Alpine Sprout Shaqada Ugu Muhiimsan: Baakidhka Shaaha Cagaaran waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Alpine Sprout Shaqada Ugu Muhiimsan: Baakidhka Shaaha Cagaaran si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimensions & Packaging: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tags: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Production Technology: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Design Challenge: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Research: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiration: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Project Duration: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Operation Flow: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Team Members: JieYang