Shadlee Primary Function: Baakidhaynta Casiirka by Mohammadreza Eslamparast

Shadlee Primary Function: Baakidhaynta Casiirka by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2022

Shadlee Primary Function: Baakidhaynta Casiirka

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Shadlee Primary Function: Baakidhaynta Casiirka

Shadlee waa taxane baakidhaynta casiir oo loo abuuray siddeed dhadhan oo miro ah, oo ay ku jiraan cananaas, cambe iyo cherry dhanaan. Sanduuq kastaa wuxuu le'eg yahay 45 mm ballac, 45 mm qoto iyo 130 mm dherer. Sawirada waxaa gacanta lagu sawiray qaab cubism ah, ka dibna waa la iskaanaray waana lagu dhammeeyay kombiyuutar. Midabada fidsan ayaa la isticmaalay sababtoo ah habka daabacaadda flexography ma ogola kala guurka midabada. Baakidh kastaa wuxuu muujinayaa waji khayaali ah oo leh faahfaahin sida caleemo, miro, qalabka muusikada ama alaabta ciyaaraha. Midabka baakidh kastaa wuxuu la xiriiraa dhadhankiisa.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Shadlee Primary Function: Baakidhaynta Casiirka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Shadlee Primary Function: Baakidhaynta Casiirka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Shadlee Primary Function: Baakidhaynta Casiirka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.