Primary Residence Aqoonsiga Sumadda oo uu sameeyey Tianzhen Huang

Naqshadda Primary Residence Aqoonsiga Sumadda oo uu sameeyey Tianzhen Huang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2022 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2022

Primary Residence Aqoonsiga Sumadda

Tianzhen Huang uu sameeyay

Macmiilka: Evleen

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #140254

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Primary Residence Aqoonsiga Sumadda

Primary Residence waa nidaam aqoonsi muuqaal ah oo loogu talagalay sumad badan oo qaab-dhismeed leh. Mashruuca wuxuu bilaabmay sida sahamin far-qoraal ah oo isku xidha qaabka dhaqdhaqaaqa Bauhaus iyo qaabab dhismeed oo fikrad ah. Sumadda waxay ku salaysan tahay xarafka Shiinaha ee Ju, oo macnihiisu yahay meel lagu noolaado, waxayna sidoo kale sitaa saddex xariiq oo leh midabada aasaasiga ah ee casaanka, huruudda, iyo buluugga. Magaca Primary Residence wuxuu tixraacayaa labadaba midabadan iyo macnaha guriga xilli go'doonsanaan lagu jiro. Aqoonsigan waxaa lagu dabaqay buug-yaraale (brochure), kaarka ganacsi, iyo qalab qalin-qori ah oo lagu daabacay warqad qaab-dhaadheer leh.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Primary Residence Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Primary Residence Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Primary Residence Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Cabbirka & Qaabaynta: Main:1080px*1080px, the ration is 1:1
Summado: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Tiknoloojiyada Soo Saarka: Will print on the textured paper that gives the prints the touch feeling.
Caqabadda Naqshadda: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Cilmi-baadhis: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Dhiirrigelinta: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Muddada Mashruuca: Started logo design in July 2021, finished in Feb 2022
Socodka Hawlgalka: A visual design identity that takes the viewer to know this brand and the messages behind it.
Amaanta Sawirrada: Evleen Huang