Half Production Aqoonsiga Summadadu by Chin Hock Cong

Half Production Aqoonsiga Summadadu by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2022

Half Production Aqoonsiga Summadadu

by Chin Hock Cong

Client: Creator Design Studio

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Half Production Aqoonsiga Summadadu

Wax-soo-saarka Half waa istuudiyaha sawir-qaadista iyo muuqaal-qaadista. Isku dheelitirka u dhexeeya iftiinka iyo hadhku waa wax ay had iyo jeer raadiyaan. Dhanka kale, tani waxay sidoo kale ku beegan tahay falsafadooda nolosha. Qabashada dheelitirka u dhexeeya nuska iyo buuxda waxay la mid tahay is-hoosaysiinta iyo ilaalinta waxbarashada, dheelitirka u dhexeeya shaqada iyo hal-abuurka. Calaamadda waxaa dhiirigeliyay ficilka daadinta biyaha. Marka muraayaddu buuxsanto, ma jirto meel lagu hagaajiyo. Ficilka shubista biyaha ayaa u muuqda wax aan raadineyno. Is-hoosaysii oo sii wad waxbarashada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Half Production Aqoonsiga Summadadu waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Half Production Aqoonsiga Summadadu waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Half Production Aqoonsiga Summadadu si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021