Joy of Playing Farxadda Ciyaarta by Squared

Joy of Playing Farxadda Ciyaarta by Squared is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2022

Joy of Playing Farxadda Ciyaarta

by Squared

Client: Balin

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner
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Hadda Ogaaw View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Farxadda Ciyaarta

Farxadda Ciyaarta waa aqoonsi sumad (brand identity) loo abuuray Balin, oo ah shirkad soo saarta alaabta ciyaarta carruurta. Aqoonsigu wuxuu ka kooban yahay astaanta (logo), qalabka sumadaynta, xirmada (packaging), iyo midabada iyo qaababka alaabta ciyaarta iyo dabeecadaha (characters). Luqadda muuqaalka waa mid fudud (minimalist), oo leh qaabab fudud, doorasho midab oo yaraatay, iyo sawirro biyo-rinji ah (watercolor illustrations). Dabeecad kasta oo ciyaareed waxay leedahay magac iyo sheeko, taasoo caawisa carruurta inay sameeyaan xiriir shucuureed. Alaabta la doortay waxaa ka mid ah alwaax, plywood, waraaq, cotton dabiici ah, iyo rinjiyo ku salaysan biyo iyo dhir.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Joy of Playing Farxadda Ciyaarta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Joy of Playing Farxadda Ciyaarta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Joy of Playing Farxadda Ciyaarta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska